Matthew Jeffery brings decades of conservation and non-profit leadership experience from National Audubon Society.

NEW YORK (Sept. 19, 2022) —Perfect Earth Project – the non-profit that promotes toxin-free lawns and landscapes for the health of the people, their pets and the planet – today announces the appointment of its first Executive Director, Matthew Jeffery, who brings a lifetime of experience working with wildlife and the environment to the role.

Matt joins Perfect Earth Project from National Audubon Society, where he has spent the last 16 years in leadership roles, most recently as Deputy Director of Audubon Americas. During his long career at Audubon, Matt created strategies and implemented conservation initiatives across Latin America and the Caribbean that benefit humans, biodiversity and nature.

"With the huge surge of interest in Perfect Earth's distinctive programmatic offerings, now is the perfect time to bring on Matt as our first Executive Director," says Edwina von Gal, President of Perfect Earth Project. "Matt is uniquely qualified to serve in this role, given the breadth of his experience in so many aspects of conservation and environmentalism. With Matt leading our efforts, Perfect Earth is perfectly positioned to play an important and strategic role in supporting the changes in how people see and interact with landscapes of all types and sizes—from backyards to big parks and college campuses."

The son of a zookeeper, Matt has been around animals and working in conservation and the environment his entire life. His career has taken him to Europe, Southeast Asia, and across the Americas from Canada to Chile. Matt’s accomplishments include creating more than 1.5 million acres of new protected areas, improving the knowledge and livelihoods of more than 700 community guides, strengthening the capacity of non-profit organizations across Latin America and the Caribbean, and establishing market-based approaches to conservation—including in the areas of regenerative agriculture and coastal resilience.

“I am excited to join Perfect Earth Project as the first Executive Director. Perfect Earth Project is well positioned to play a significant role across the United States to change landscaping practices in urban and suburban environments that will improve human and pet health, reduce our carbon footprints, and increase habitats for birds, pollinators, and other wildlife, while helping us adapt to the changing climate,” Matt Jeffery, Executive Director, Perfect Earth Project, said.

Along with his wife and two children, Matt is based in the Washington, D.C., Metro area. He holds a Bachelor of Science degree in Biological Sciences from King’s College, University of London.

About Perfect Earth Project

Perfect Earth Project promotes toxin-free lawns and landscapes for the health of people, their pets, and the planet. Perfect Earth Project works throughout the United States to reduce exposure of harmful chemicals in the urban and suburban environment using the best available science, education, and advocacy.

A non-profit organization since 2013, Perfect Earth Project believes in creating a safe backyard environment that promotes improved human and pet health, nature conservation, and reduces our carbon footprints while adapting our gardens to a changing climate. Learn more at and on Facebook, Twitter and Instagram @perfectearthproject.