Clean Air Lawn Care
A Company on a PRFCT Mission:
The Clean Air Lawn Care franchise was created out of a desire to change the negative impacts of lawn care on the environment. They use solar powered equipment, adhere to many PRFCT principles and have become allies in
promoting toxic-free lawns for the health of people, pets and the planet.
Interview with Clean Air Lawn Care CEO Kelly Giard
Q: You weren’t always in the landscape industry, what drew you in that direction?
A: Our original mission was to become a disruptive business model that lead the way in driving down the 10-12% of the nation’s air pollution from lawn care to close to 0%. That challenge is what drew me and still does. We have since broadened out to adopting the same mission with regard to eliminating chemicals from lawn care with organic practices.
Q: At PRFCT, we feel that organic is the future of the landscape industry. How did you come to identify that gap in the landscaping world?
A: After doing 3-4 years of solar powered mowing we saw that there wasn’t a national leader in authentic organic lawn care. It was a leadership gap we felt we could establish and build our brand around. Customers are starving for an effective organic service once they understand it’s an option.
Q: How do you accredit and educate the landscapers that join the franchise?
A: Most of our new owners don’t have a landscaping background. They are typically green entrepreneurs with a white-collar background. We primarily vet their authentic commitment to our principles and practices. From there we do an extensive week long training at our HQ followed by a 1-2 day on site training. Longer term, we constantly organize and encourage the collective knowledge of our owner group to develop best practices for delivering the best organic lawn care we can for our customers nationally. We believe that a combination of science and field learning lead to the best results. This year we are starting a program where after 2 years of doing organic lawn care, our owners can fly back to our HQ and work with our team and scientist from their locale to develop a fertilizer we will manufacturer that is optimal for their community’s soils and climate.
Q: What do you feel is the biggest challenge in getting homeowners to embrace and adopt organic lawn and landscape services?A: Awareness. Once the customer understands it’s an option, they want it.
Q: Any other inspiration you’d like to share for founding Clean Air Lawn Care?
A: Our owner group inspires me every day. We have exceptional people that own our locations. They are the ones that make the magic happen.
Q: Where do you see the company in terms of growth, demand and supply in 5 years?
A: We added 17 new territories in 2017 and we are targeting 25 for 2018. Our business is accelerating and I expect that to continue over the next 5 years. The customer is waking up.