PRFCT Tips

Tagged with "Lawn care"

April 9, 2020

The PRFCT Relationship

April 09, 2020

Why not take advantage of this at-home opportunity to get to know your property better -- to work on your relationship? Have you spent quality time with your place, looking and listening? Learning from it. Do you understand and embrace its needs? How do you decide what is best for it? All on your terms?   
 
Go outside and take a good look at every square foot of your place, without judgement. What is going on? What is doing just fine, and what needs you? Appreciate all that is beautiful that happened all on its own. 
 
You and your land have been living together;  is it time you took a vow to be true to it? No cheating.  A relationship based on mutual input, not domination.    
 
What does that mean? This year’s PRFCT Tips will be your guide. 
 
Step One: Review all the maintenance and fertilizer/pesticide treatments you or your professionals have been applying to your property. What are they? Why are they needed?  
Check out their health and environmental effects here:  https://www.beyondpesticides.org/resources/pesticide-gateway
Or email us with questions: info@perfectearthproject.org 
 
Go back outside. Is your property bursting, buzzing and chirping with life? Treasure it. Make that vow: I will do this place no harm. Practice.  
 

The Ten Commitments

September 21, 2019

If the dire news of the climate crisis is making you feel overwhelmed, why not make some promises to a piece of earth. If everyone made their property, or one they frequent, into a natural refuge, there would be much less to worry about.  

Here are some of our promises…send us one of yours.  
 
1. I will think of my place as my friend, my family. I will work with, not against it, and do it no harm. It will be a sanctuary.  
2.  I will let this place keep all that it produces: no biomass will leave the property.
3.  I will make a compost pile, even if I probably won’t turn it.
4.  I will carefully consider everything I bring here—can it be used for a long time, can it be composted or repurposed, does it really need to be plastic? 
5.  I will use no toxic synthetic chemicals. 
6.  I will take a moment to learn about an insect before I decide if I really need to kill it. 
7.  I will plant native plants to provide habitat for insects and birds. 
8.  I will get to know the names of all the plants, animals and insects that live in this place, or at least the big ones.
9.   I will reduce the size of my lawn to just what gets used.  
10.  I will let go a bit, let nature be my collaborator, and help me keep my promises.  
 

Irrigation running all spring!!….Your lawn needs deep roots; down where it is cool and damp when the heat of summer comes.  Best way to get them down there is to let them go looking for it now. Watering early in the season makes roots lazy. They stay on top, where they will be susceptible to insects and sun later on. Watering now can cause fungus and disease problems later. Watering now encourages weed seed germination.  Watering now breeds mosquitoes and ticks, so... 

WAIT TO IRRIGATE!  

Don’t run your system until the weather is hot and dry.  Lawn grass will need watering when it wilts. How will you know? Wilted grass shows your footprint. Generally, late June.

Contrary to conventional wisdom, letting your lawn dry out is actually good for it. Periods of dryness allow the grass to develop deeper, stronger roots that are better able to resist pests, weeds, and drought conditions over time. Too much water promotes fungal growth and nutrient run off, and creates ideal conditions for mosquitoes and other water-loving pests to flourish. Plus, why waste water that your grass doesn’t need anyway?

Rule of thumb for well-established lawns: Wet the soil 6" down, then allow to dry 4-6" down before watering again. How to tell? Dig a hole or use a soil moisture meter.

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The word lawn comes from the Old English for an “open space." Both European and American aristocracy had estates with lawns, but working class people used their land to grow food. 

A big change came for the American “lawnscape” in the 1950s in response to the trauma of WWII. In new, orderly housing developments such as Levittown, the first neighborhood lawn standards were adopted. Military uniformity prevailed with ready access to cheap, war-surplus chemicals that had been rebranded as lawn fertilizers and pesticides. Now a $60 billion per year industry, lawn grass is the cheapest landscape to plant and the most expensive to maintain.        

In order to thrive, American lawns consume 20 trillion gallons of water, 90 million pounds of fertilizer, 78 million pounds of pesticides and 600 million gallons of fossil fuels per year. We now know so much more about how dangerous and unnecessary these chemicals are, and how many resources are drained maintaining on our yards. 

The next generation of lawns will be less toxic and more environmentally friendly: smaller (think area rug instead of wall-to-wall), more biodiverse and chemical free.

Nate And W

Clean Air Lawn Care

May 11, 2018

A Company on a PRFCT Mission:

The Clean Air Lawn Care franchise was created out of a desire to change the negative impacts of lawn care on the environment. They use solar powered equipment, adhere to many PRFCT principles and have become allies in
promoting toxic-free lawns for the health of people, pets and the planet. 

Interview with Clean Air Lawn Care CEO Kelly Giard

Q: You weren’t always in the landscape industry, what drew you in that direction? 
A: Our original mission was to become a disruptive business model that lead the way in driving down the 10-12% of the nation’s air pollution from lawn care to close to 0%. That challenge is what drew me and still does. We have since broadened out to adopting the same mission with regard to eliminating chemicals from lawn care with organic practices.

Q: At PRFCT, we feel that organic is the future of the landscape industry. How did you come to identify that gap in the landscaping world?
A: After doing 3-4 years of solar powered mowing we saw that there wasn’t a national leader in authentic organic lawn care. It was a leadership gap we felt we could establish and build our brand around. Customers are starving for an effective organic service once they understand it’s an option.

Q: How do you accredit and educate the landscapers that join the franchise?
A: Most of our new owners don’t have a landscaping background.  They are typically green entrepreneurs with a white-collar background.  We primarily vet their authentic commitment to our principles and practices. From there we do an extensive week long training at our HQ followed by a 1-2 day on site training.  Longer term, we constantly organize and encourage the collective knowledge of our owner group to develop best practices for delivering the best organic lawn care we can for our customers nationally.  We believe that a combination of science and field learning lead to the best results.  This year we are starting a program where after 2 years of doing organic lawn care, our owners can fly back to our HQ and work with our team and scientist from their locale to develop a fertilizer we will manufacturer that is optimal for their community’s soils and climate.



Q: What do you feel is the biggest challenge in getting homeowners to embrace and adopt organic lawn and landscape services?A:  Awareness.  Once the customer understands it’s an option, they want it.

Q: Any other inspiration you’d like to share for founding Clean Air Lawn Care?
A: Our owner group inspires me every day. We have exceptional people that own our locations. They are the ones that make the magic happen.

Q: Where do you see the company in terms of growth, demand and supply in 5 years?
A: We added 17 new territories in 2017 and we are targeting 25 for 2018.  Our business is accelerating and I expect that to continue over the next 5 years. The customer is waking up.

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