PRFCT Perspectives

Irrigation running all spring!!….Your lawn needs deep roots; down where it is cool and damp when the heat of summer comes.  Best way to get them down there is to let them go looking for it now. Watering early in the season makes roots lazy. They stay on top, where they will be susceptible to insects and sun later on. Watering now can cause fungus and disease problems later. Watering now encourages weed seed germination.  Watering now breeds mosquitoes and ticks, so... 

WAIT TO IRRIGATE!  

Don’t run your system until the weather is hot and dry.  Lawn grass will need watering when it wilts. How will you know? Wilted grass shows your footprint. Generally, late June.

Contrary to conventional wisdom, letting your lawn dry out is actually good for it. Periods of dryness allow the grass to develop deeper, stronger roots that are better able to resist pests, weeds, and drought conditions over time. Too much water promotes fungal growth and nutrient run off, and creates ideal conditions for mosquitoes and other water-loving pests to flourish. Plus, why waste water that your grass doesn’t need anyway?

Rule of thumb for well-established lawns: Wet the soil 6" down, then allow to dry 4-6" down before watering again. How to tell? Dig a hole or use a soil moisture meter.

Clover says PAWS before you reach for poisons

Hi friends! Tick season is surging and it's easy to want to reach for chemical solutions to keep your pets safe. But owners beware! Read labels before you put anything on your furry friends. Would you put it on yourself or your kids? Many tick collars contain Imidacloprid, a neonicotinoid, which is a family of chemicals that have been blamed for bee colony collapse and are banned in Europe. 

My current favorite tick-repelling treatment is PetzLife Herbal Defense, a simple powder that I eat 5 days a month with my food. My collar, (which is the only tick collar I don't loathe) is made by Holistic Family and Pets. These solutions aren't perfect, but I have very few ticks on me. Fortunately, my mom checks me thoroughly every night which is the best way to be sure I am safe.

- Clover von Gal 

How you can help save these species, and your own. 

Here's the real buzz, we need native bees in order to survive as a species. 

There are 4,000 native bee species in the United States and they are responsible for 80% of the pollination of flowering plants and for 75% of fruits, nuts and vegetables grown in this country. Here's more buzz, most are stingless and no one has ever had an allergic reaction to a native bee sting. 

What can YOU do to help save native bees?

- Do not use chemicals in your yard and garden.
- Plant native flowers that bloom early in the spring like bloodroot, wild geranium, shadbush and spicebush when bees are foraging for nectar. Dandelions are another favorite of native, pollinating bees.
- Leave your biomass: turn a fallen tree into a log wall. Leave hollow reeds in an unused corner of the yard. These make great nesting spots for native bees.
- Do not buy plants that have been treated with neonicotinoids. 
- Ask your local garden supply stores to stop stocking products that contain them.

Tick hysteria has begun and we hear you loud and clear, but there are some things to consider before spraying your lawn and landscape.

Ticks are HARD to kill. It's far more likely that your spraying will decimate populations of beneficial insects while the ticks continue to thrive.

Synthetic tick sprays are toxic and create a false sense of security. They kill pollinators (butterflies!), they do not kill all the ticks, and new ticks wander right back in soon after the spray is applied.

Spraying your property will also give you a false sense of security and could lead to less diligence when it comes to the things that really do prevent tick-borne disease: applying repellent, checking yourself, removing clothing promptly and showering shortly after spending time outdoors. 

The best way to protect from ticks is to spray yourself. Ticks hate cedar, so try to find a product that uses cedar oil.

Ticks also like moisture so if you wait to irrigate and water seldom, the better off you will be. Established shrubs and trees (places ticks love to hang out) do not need watering, and your lawn really only needs one good long drink per week in the event of no rainfall. 

Photo by Jared Belson

A Company on a PRFCT Mission:

The Clean Air Lawn Care franchise was created out of a desire to change the negative impacts of lawn care on the environment. They use solar powered equipment, adhere to many PRFCT principles and have become allies in
promoting toxic-free lawns for the health of people, pets and the planet. 

Interview with Clean Air Lawn Care CEO Kelly Giard

Q: You weren’t always in the landscape industry, what drew you in that direction? 
A: Our original mission was to become a disruptive business model that lead the way in driving down the 10-12% of the nation’s air pollution from lawn care to close to 0%. That challenge is what drew me and still does. We have since broadened out to adopting the same mission with regard to eliminating chemicals from lawn care with organic practices.

Q: At PRFCT, we feel that organic is the future of the landscape industry. How did you come to identify that gap in the landscaping world?
A: After doing 3-4 years of solar powered mowing we saw that there wasn’t a national leader in authentic organic lawn care. It was a leadership gap we felt we could establish and build our brand around. Customers are starving for an effective organic service once they understand it’s an option.

Q: How do you accredit and educate the landscapers that join the franchise?
A: Most of our new owners don’t have a landscaping background.  They are typically green entrepreneurs with a white-collar background.  We primarily vet their authentic commitment to our principles and practices. From there we do an extensive week long training at our HQ followed by a 1-2 day on site training.  Longer term, we constantly organize and encourage the collective knowledge of our owner group to develop best practices for delivering the best organic lawn care we can for our customers nationally.  We believe that a combination of science and field learning lead to the best results.  This year we are starting a program where after 2 years of doing organic lawn care, our owners can fly back to our HQ and work with our team and scientist from their locale to develop a fertilizer we will manufacturer that is optimal for their community’s soils and climate.



Q: What do you feel is the biggest challenge in getting homeowners to embrace and adopt organic lawn and landscape services?A:  Awareness.  Once the customer understands it’s an option, they want it.

Q: Any other inspiration you’d like to share for founding Clean Air Lawn Care?
A: Our owner group inspires me every day. We have exceptional people that own our locations. They are the ones that make the magic happen.

Q: Where do you see the company in terms of growth, demand and supply in 5 years?
A: We added 17 new territories in 2017 and we are targeting 25 for 2018.  Our business is accelerating and I expect that to continue over the next 5 years. The customer is waking up.