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Promoting nature-based, toxic-free land care practices for the health of people, their pets, and the planet.

2/3 for the Birds

2/3 for the bird logo with a black silhouette of bird made from leaves on a blue background.

North America has lost three billion birds since the 1970s. These are not just rare or endangered birds, but also familiar backyard birds like Catbirds, Dark-eyed Juncos, and Chickadees. The two main causes of this devastating decline? Habitat loss and pesticide use. The rate of decline is accelerating, especially in agricultural areas, according to a 2026 study.

But don’t despair! We have the power to be part of the solution. Make 2/3 for the birds your new mantra. Grow at least 70% native plants in your yard. You’ll provide enough habitat to support a healthy population of birds, bees, and butterflies. Be toxic-free and say no to all pesticides and chemical fertilizers. With the right habitat, you’ll have a chorus of birds in your yard. And it won’t just be the birds that will be happy. A recent study shows that listening to birdsong makes us feel good—uplifting our spirits and reducing stress. As John W. Fitzpatrick, director emeritus of the Cornell Lab of Ornithology, said, “Birds literally have the power to change how human society treats the natural world, and to increase our collective commitment to save it.”

Perfect Earth can help show you how to turn your yard into an ecological wonderland.